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Strategic and commercially minded Creative Director and Art Direction Lead with over a decade of experience in the creative industry. Currently serving in a leadership role at Waitrose & Partners, where I drive the creative strategic vision across photography and video content for all customer touchpoints. Collaborating with cross-functional teams and external agencies, and consistently delivering outstanding visual content that enhances brand expression and customer engagement. Adept at defining design frameworks and elevating brand identity. Previous roles include art editor at Harrods, and positions
at Saatchi & Saatchi and Wallpaper* magazine.



Capabilities include: Creative Strategy, Art Direction, Concepting, Graphic Design & Moodboards
Channel Experience: POS, Packaging, FMGC, Social Video, ATL Campaigns, CRM and Editorial Design


CV 

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